The Associate Director is a storyteller, an ambassador, an executive editor, and a brand manager for all broadcast and digital content distribution, including WFIU, WTIU, and related websites and streams.
Department-Specific Responsibilities
- Leads all marketing, communications, and brand management efforts for IU Radio Television Services. This includes marketing WFIU and WTIU to the public and overseeing the stations external and internal communications strategies.
- Reports to The Media School's Director of Communication and Marketing.
Responsible for managing the RTVS communication and marketing staff, executing the department's strategic planning, and developing and managing the department's annual budget. - Develops creative marketing strategies to promote tune-in and downloads of content, ensures effective positioning of the organization across various communications platforms, and builds strong/meaningful brand recognition so that audiences will choose to consume media from the RTVS public media outlets.
- Key member of the RTVS leadership team and is expected to help create a positive work culture, be a good communicator, and advance unit and RTVS strategic goals.
- Provides operational management and oversight to team of general communications staff. Identifies operational issues and/or areas of improvement and implements solutions to improve processes and/or operational efficiency.
- Analyzes, monitors, and evaluates performance of assigned staff; establishes work priorities, conducts performance reviews, and provides corrective action as needed.
- Develops and manages all aspects of external communication for WTIU and WFIU, including media partnerships, press relations, press releases, articles, on-air promotions, and e-newsletters, as well as web, social media, advertising, and public relations strategies.
- Manages communications with external stakeholders, including public media consumers, members, cable providers, etc.
- Prepares and continuously update strategic plans for marketing and communications that support the RTVS organizational strategic goals.
- Supervises the marketing and communications team by providing clear goals and expectations, managing career development, and providing appropriate training.
- Promotes an internal work culture that is based on mutual respect for others and is rooted in good communication.
- Be a key member of the RTVS leadership team and attend meetings and make presentations as required.
- Collaborates closely with other RTVS units, including the Content Group, News, Engagement and Events, and Development to develop and excute communications and marketing strategies to support their objectives.
- Provides internal communication consultation and support to leadership.
- Researches, edits, and manages production of WTIU and WFIU member magazines and newsletters.
- Works with national partners like PBS and NPR to incorporate national resources into RTVS marketing and communication efforts.
- Implements data analysis and other feedback mechanisms to monitor effectiveness of messages and their methods of delivery.
- Reviews, utilizes, and shares performance metrics and ROI analytics to inform data-driven decisions and strategic initiatives.
- Other duties as assigned by unit leadership.
General Responsibilities
- Directs day-to-day operations for the marketing and communications function by providing oversight and direction within a department or large multi-faceted department.
- Trains, evaluates, coaches, assigns work, and supervises the work of a team of Communications Generalists and/or Communications Assistants.
- Manages relationships with various internal and external stakeholders; determines communications needs, projects, and programs to align with objectives and goals and supervises processes such as the development of communications timelines related to such initiatives.
- Reviews drafts of communications and coaches on grammar, tone, branding guidelines, formatting, and other elements that may affect the perception of messaging or reputation of the department.
- Responds to escalated and complex inquiries and requests and explains policies, procedures, and context of communications.
- Regularly monitors relevant social media and news sites; researches relevant subject matter to increase knowledge in area(s) of specialty.
- May assist in budget planning and administration for communications initiatives, including expenditures, revenue projections, and program costs.
- Monitors industry trends and best practices and makes process and operational and strategic recommendations to manager.
Non-IU employee application
Current IU employee application
Indiana University and The Media School seek an innovative and dynamic leader to serve as the executive director of integrated public media and the general manager of WFIU and WTIU.
This is a rare opportunity to shape the future of a multi-platform, community-driven public media organization with a strong connection to IU and the communities of south-central Indiana.
IU's public media outlets play an essential role in delivering trusted journalism, arts, and educational programming to our region. With a strong foundation and the opportunity for growth in digital innovation, audience engagement, and community impact, this is an exciting time to lead one of the nation's most respected university-licensed public media organizations.
If you are a visionary leader ready to drive transformation and innovation in public media, we invite you to apply.
Department-Specific Responsibilities
- Oversees all aspects of our award-winning public media organization, setting the strategic direction for radio, television, and digital content while ensuring alignment with the university and school's missions.
- Provides vision, leadership, and operational oversight in these areas:
- Public Media content creation and programming, including news, public affairs, arts and culture, and education for WTIU Public Television and WFIU Public Radio.
- Professional Media Production Services.
- Student Media Integration and Student Training.
- Community Outreach and Education Services.
- Membership, Major Giving, and Corporate Development.
- Operations and Engineering.
- Business and Administration.
- Strategic Leadership and Vision
- Navigates the dynamic media landscape, crafting innovative and adaptive strategies that respond to industry shifts and emerging trends.
- Works with the associate dean of undergraduate education to develop responsive and leading-edge educational opportunities for students in public media, news, broadcast, and productions as appropriate for The Media School's curriculum.
- Leads a $9 million plus budget, ensuring financial sustainability and identifying new revenue opportunities.
- Manages and supports an experienced team of 65 plus full-time staff, in addition to part-time professional and student staff.
- Inspires innovation at all levels, cultivating a workplace that values creativity and excellence, embracing the reexamination of traditional models, and setting new industry standards.
- Works with the director of student media to create shared opportunities for student training, content partnerships, and business initiatives.
- Industry and External Partnerships
- Engages as the primary liaison with PBS, NPR, CPB, NETA, APT, and other key public media organizations.
- Collaborates with public broadcasting stations across Indiana and nationally to amplify the impact of public media
- Develops and implements targeted partnerships, reaching beyond the standard model, to achieve strategic goals.
- Fundraising and Revenue Growth
- Expands philanthropic giving, including major gifts, membership, corporate sponsorships, and grants.
- Develops innovative strategies to diversify revenue streams and sustain public media operations.
- Regulatory and Compliance Oversight
- Ensures adherence to FCC regulations, CPB grant requirements, and university policies.
- Works with university legal counsel and administration on key compliance matters.
- Community Engagement and Public Presence
- Serves as the public face of WFIU/WTIU, fostering relationships with listeners, viewers, donors, and stakeholders.
- Engages with the community to strengthen support for local journalism, arts, and educational programming.
- Ensures the news outlets adhere to the highest standards of journalistic ethics, fostering a culture of integrity, transparency, and accountability in all content creation and reporting.
Non-IU employee application
Current IU employee application
